The Role of Innovation in our Brand – MSI 2009 Annual Conference
In June, 2009 I had the opportunity to speak at the Marketing Science Institute (MSI) annual conference at the University of Miami. MSI is where marketing professionals and academics specializing in...
View ArticleFrom Marketing to Dining – Innovation is Key
I would like to highlight two of our innovations that are unfolding at the moment, one in our product and one in our communication about our product: Until now, [a limited number of] bar servers have...
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The Sea is Calling: Why We Needed a New Marketing Concept
I grew up in and around the water. Ever since I was nine years old it’s been a big part of my life – lakes, whitewater, the ocean. That’s why I’m really excited about our new marketing approach,...
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